Abe Shady Aboul Naga


General Manager | Viu Middle East

Abe Naga is the Middle East General Manager at Viu - a PCCW Media company. Contributing over 18 years of experience in producing and broadcasting content online, Abe is responsible for delivering Viu’s growth strategy across the Middle East. His mandate includes maintaining the brand’s position as a leading OTT service and overseeing Viu’s regional operations. Before joining Viu, Abe was the Director of Digital at MBC group, the leading free-to-air broadcaster in the Middle East and North Africa. During his 10 years at MBC, he was responsible for driving the group’s digital content and business strategy, resulting in numerous product rollouts. This included Shahid.net, the first over the top premium video-on-demand (VoD) service in the MENA region and more recently GOBOZ, the first kids only VoD service. Abe started his career in the Egyptian digital media and advertising space at ConnectAds and later moved to its parent company LINKdotNET holdings. Abe holds an MSc. in Information Technology focused on Human Computer Interaction (HCI) from the University of Nottingham.