Heba Korayem


Content Marketing Consultant | H.Consult Media

Heba is a fluently bilingual Content Marketing Consultant specialized in Content business growth and development. Heba secured over 200 distribution deals for Free to Air channels on IPTV networks in the MENA region, and she played the principal role in launching the region’s first online Content Market place in 2017, securing partnership deals with the region’s most prominent broadcasters, and consequently expanding the client base to include big brand global content distributors. In 2017, she was the first to properly start tracking Ramadan content consumption and distribution trends in the region, extracting valuable information from marketplace data for the purpose of encouraging informed decision-making in content production and distribution. Her findings are regularly published in industry journals.