Jakob Mejlhede

Jakob Mejlhede Andersen- Shahid

Chief Content Officer | Shahid

Joining MBC GROUP in April 2020, Jakob Mejlhede Andersen is a television entertainment executive with over 20 years of solid experience building, launching and re-positioning channels and online services across Scandinavia, Central and Eastern Europe, Russia and Africa. He has a demonstrable track record in developing successful content strategies and increasing performance across various platforms, including FTV networks, pay TV, and over-the-top (OTT) offerings. Andersen is currently responsible for the overall content strategy for both Shahid and its premium SVOD offering, Shahid VIP, ensuring that both have the most appealing and diverse offerings of original content, exclusive premieres, and popular licensed programming in Arabic and other languages. He also oversees MBC GROUP’s OTT offerings, the strongest across the MENA region. Prior to joining MBC Group, Andersen served as CEO of NENT Studios UK, where he was responsible for setting up and building the entity into a leading European integrated content studio with a focus on storytelling excellence and high-end productions. NENT Studios is part of Nordic Entertainment Group (NENT AB), which operates the Nordic region’s leading streamer, Viaplay, of which Andersen was previously executive VP and CCO. There, he focused on building the content strategy and programme offerings for the subscription video on demand (SVOD) service. He is credited with changing Viaplay’s content offering from licensed content to one of Europe’s most significant original TV series offerings. Originally from Denmark, Andersen is fluent in English, Danish, Swedish and Norwegian.