Head of Majid | Abu Dhabi Media
Mariam Al Sarkal is the Head of Majid, the leading original children’s content brand in the Middle East. Spanning a TV channel, a print magazine and interactive digital platforms, the brand features the region’s most established original IP, dating back to over 40 years ago but with a modern twist.
Al Serkal has redefined the brand’s vision to create stand-out IP that is entertaining, unique and internationally appealing. Featuring characters that mix a grounded, slice-of-life context with imaginative, fascinating storylines, the brand specializes in purposeful entertainment that never aims to educate children, but rather be their trusted companion in today’s ever-changing and challenging digital world.
Realizing the significant shift in children’s content consumption, across digital, TV and print, Al Serkal has created a Majid Universe, a set of online, offline, social and linear touchpoints through which children can engage with the Majid brand across a variety of orchestrated platforms to offer them a compelling, consistent and stimulating experience with the brand’s relatable characters and unconventional, un-instructional and ultimately rewarding storylines.
Before heading the Majid brand, Al Serkal led the production department of twofour54’s Creative Lab, where she oversaw all creative projects and mentored a variety of Emirati and resident applicants in the beginning of their content creation careers. The projects varied from films, ebooks for children, songs, and more.
In 2006, Al Serkal directed her first recorded show at the age of 20, making her the youngest female TV director at that time. The show, titled CARZ, soon became the 2nd highest rated TV show in the KSA region. In 2008, she was appointed as the deputy CEO of shooftv.com, one of the region’s first user-generated TV concepts. She also directed the behind-the-scenes component of "Freej", the region’s first 3D animated hit show, for two years.
Al Serkal holds a Bachelor’s Degree from the Higher Colleges of Technology in Visual Communications with distinction with highest honor 2006.