Nadine Samra


Chief Business Officer | Entertainment

Nadine runs the Arabic digital business and is responsible for the digital transformation. In recent years has focused on building and running all aspects of digital businesses, specifically OTTs. She is passionate about creating innovative digital experiences for mobile and web. In 2017 has launched Weyyak, The Arabic OTT platform with over 12k hours of Arabic and Indian dubbed into Arabic content. Previously, the head of digital operations at MBC Group. She has managed several exciting digital businesses and lead them to success such as the leading Arabic VOD platform "" and the largest TV portal in ME “”. Awarded "Digital Transformation Maestro” in December 2018.